Under Armour- Paige

*Founded 1996 Kevin Plank(a football player for Maryland)

*His idea was to make a t-shirt made from high tech fabric

*The fabric he chose was designed to wick the sweat or other moisture from the athletes body and send it to the outside of the clothing so it almost wipes off, instead of getting soaked into the clothing. (Wick- any piece of material that draws liquid up by capillary action)

*He believed the athlete could perform better if they were dry, and this fabric would regulate body temperature

*$310,000 to start his business

*November 18th, 1995- first prototype

*Set up shop in his grandmothers basement

*His first sale was to Georgia Tech University

*Shortly after, he was supplying his performance apparel to more division one football teams and over 2 dozen National Football Teams.

*After he realized that his performance wear that kept people dry, regulated their body temperature, and kept them comfortable because it was light weight, could be used by more than just athletes he decided to make a 5 product line:

-Coldgear
-Loosegear
-Turfgear
-Allseasonsgear
-Heatgear

*1998- Under Armour became the offical supplier of the Nation Football League Europe

*Under Armour supplied clothing for the movie “Any Given Sunday" and “The Replacements

*2000- Under Armour had 8000 official retail locations all over the world

*Major Sponsors

-Major league lacrosse
-Major league Soccer
-National Hockey League
-USA Baseball
-US Ski Team

Plank's Moto-if you create product for the people who will appreciate it most, then it will sell.